Pvr Inox launches second edition of Passport

Delhi: India’s multiplex chain, Pvr Inox, has caught the attention of cinephiles with the recently launched second edition of Passport. 

Pvr Inox has sold over 50,000 passports within the first two weeks of launching, with South Indian fans grabbing more than 60% of the 50,000 subscriptions on offer. 

Pvr Inox has opened more subscriptions and has extended the registration period, in anticipation of hitting one more milestone soon. Early usage trends depict Passport’s growing popularity and positions the latest version of Passport as the golden ticket for cine-goers.

Reflecting on Pvr Inox Passport, Gautam Dutta – Co-CEO of Pvr Inox, stated, "Looking at the phenomenal response, not just in terms of uptake of subscriptions, but also in usage & redemption, we are adding more Passports for sale and an extension of registration period. Having sold more than 50,000 subscriptions within 2 weeks of opening, we continuously strive to provide our audiences with the most innovative and friendly movie-watching solutions. The response demonstrates the audience's love and enthusiasm for theaters. We are confident that innovative programs like this will help us attract more movie lovers to our fold and strengthen our bond with cinephiles across the country, and add strength to the cinema ecosystem in the country, with more audiences enjoying more content."