PV Sindhu invests in, becomes ambassador for Greenday's 'Better Nutrition'

New Dehi: Two-time Olympic medallist and world champion shuttler P V Sindhu announced her investment and brand ambassadorship with Greenday's 'Better Nutrition' brand, which aims to combat micronutrient deficiencies in India through biofortified foods.

Sindhu's partnership with Greenday targets both consumer health and farmer prosperity.

"I am thrilled to collaborate with a brand that is addressing the critical issue of nutrition deficiency in our country," Sindhu said in a statement. 

The start-up however did not disclose the investment figure.

Rastogi, who is also the CEO of Greenday, said, "Nutrition deficiency in India is a pressing concern, with more than 50 per cent of the population suffering from deficiencies in essential nutrients such as zinc, iron, and protein."