Piramal Pharma forays into men’s grooming market with launch of Bohem

Delhi: Piramal Pharma’s Consumer Products Division (CPD) announced its foray into men’s personal grooming category with the launch of Bohem product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. 

Nitish Bajaj, CEO of Piramal Consumer Products Division, said, "Men’s grooming spends now constitute almost 11% of the entire grooming category, shaping a market ripe for innovation.  With BOHEM's debut, our goal is to address the demands of contemporary men with the commitment to revolutionize men's grooming. Our vision extends beyond our initial offerings, with a range of exciting new products on the horizon. BOHEM represents a shift towards valuing uniqueness and empowering men to elevate their grooming practices. This initiative is a testament to our commitment to developing offerings that align with the unique needs of our consumers."