Piali Dasgupta quits Columbia Pacific Communities post 5+ year stint

Delhi: Piali Dasgupta recently quit her role as Senior Vice-President of Marketing and Communication at Columbia Pacific Communities. 

She had a stint of five and a half years at the company and played a key role in creating brand identity, driving marketing strategies, generating leads, and creating engaging content across various channels. 

Dasgupta shared this development in a LinkedIn post and said, "It's been an immensely fulfilling experience building the brand, the business and the category from scratch and making it the most preferred consumer brand in the senior living category in five years."

https://www.linkedin.com/posts/piali-dasgupta_a-slightly-delayed-career-update-i-have-activity-7181885683165282306-htKs?utm_source=share&utm_medium=member_desktop

Dasgupta joined the founding leadership team of the company at a time when the brand didn't exist in India. “People had only heard of Columbia Asia Hospitals, our sister concern,” she stated. She also noted that she was leaving the organisation at a time when they have almost entirely sold out their first signature project The Virtuoso.

Before this, Dasgupta held significant positions at Publicis Groupe, Stylumia, The Hindu, Amazon, Myntra, and various publications. She began her career as a correspondent at Bennett Coleman and Co.