Nippon India Mutual Fund launches its sonic identity, ‘The Sound of Freedom’

Delhi: Nippon Life India Asset Management (NAM India), the asset manager of Nippon India Mutual Fund (NIMF), has announced the unveiling of its sonic identity.

The brand sound aims to embody the essence of reliability and establish a brand identity in the financial landscape. 

NIMF's new musical logo (MOGOSCAPE) is crafted by BrandMusiq. 

Kaiyomurz Daver, Chief Marketing Officer, Nippon India Mutual Fund, said, “We are thrilled to introduce our sonic identity. In an industry where trust and reliability are paramount, a well-crafted sonic identity can evoke the right emotions and reinforce reassurance in investors. As the first mutual fund company to launch one, it will solidify our brand recognition in a powerful way. The sound captures our commitment towards investors to help them achieve their financial goals and experience the freedom that comes with financial empowerment.”