Mumbai Indians record 26 sponsorship brands this IPL

Delhi: Mumbai Indians  added 12 new brands to their sponsorship roster, bringing the total to 26 brands, including 11 international and 15 domestic brands. This expansion reflects a 20% increase in sponsorship value.

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton. 

Speaking about the commercial success, Mumbai Indians Spokesperson, said, “As MI continues to grow into a global brand, our partnership portfolio continues to diversify every year. Our ability to innovate and bring unique engagement opportunities to brands allows for the maximization of set objectives. The mixed-bag of portfolio allows us to enhance fan experiences while also enabling brands to make a long-lasting impression in the minds of our fans and audiences across the world. We are thrilled to be working with a lot of new age and young brands that will help us as well as the brands strike a chord with our young audiences.”

Partnership highlights: 

Skechers - First ever cricket kit partnership. 

Castrol, Subsidiary of BP – Their new logo will be seen on the Mumbai Indians jersey. 

Dairy Milk - They will build on their cricket centric campaign and will look to leverage the global reach of the MI Brand.

Kaspersky - Kaspersky will leverage its partnership with Mumbai Indians to drive a pan India outreach program.

Pokémon - This gaming brand will look to activate the younger fans that have grown to love and engage extensively with Mumbai Indians through the year. 

BGMI – They will look to integrate Mumbai Indians IP within its gaming offering and expand their audience reach. 

Goldi Solar – They will look to build a strong brand awareness program, on the back of the partnership. 

2024 Roster of brands: Slice (Front of Jersey), DHL (Back of Jersey), IDFC First Bank (Right Chest), Jio (Lead Arm), Astral Pipes (Upper Non-Lead Arm), Skechers (Lower Non-Lead Arm)

BP Castrol (Lead Leg) and Goldi Solar (Non-lead Leg), Usha (Lead Cap), Garnier (Back of cap)

Official Partners:  Jio Cinema, Dream11, Kingfisher, Cadbury Dairy Milk, Bisleri, Kaspersky, NIC Ice Creams, Sanghvi S3 Group, Pokémon, BGMI, BKT, Reliance Digital, GK TMT, Big Ant Studios and Bugles.