Delhi: MSL, Publicis Groupe’s strategic communications, announced the appointment of Sahil Chopra as Chief Operating Officer for Publicis Consultants, Asia (PCA). In his new role, Chopra will be responsible for strategic guidance and oversee delivery of core services to client organisations in the entertainment, consumer and technology sectors.
“I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients,” said Amit Misra, CEO, MSL South Asia. “I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights,” he added.
“Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes,” said Viju George, Managing Director, PCA. “I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team,” he added.
In a more recent role, Chopra held the position of Vice-President for Marketing and Communications at Stanza Living. During his career, both with brands and agencies, Chopra has advised many global corporations on executing effective communication, social media and purchase consideration strategies. He has been instrumental in designing and executing end-to-end consumer and influencer immersion programs for corporations that include General Motors, Ford, Sony Sports, Ola, LaLiga, Red Bull, among others.