MindPeers & Wendy's partner for special pride month initiatives

Delhi: MindPeers has announced a new partnership with the burger chain Wendy's for the month of June, called "We Take Pride In Pride," to celebrate Pride Month. This collaboration aims to support the LGBTQ+ community with two initiatives: 

1. Unlimited Counseling: Wendy's community can access unlimited counselling sessions through MindPeers for the entire month of June. 

2. Queer Identities and Allyship Workbook: A workbook to promote understanding and support for queer identities and allyship. 

This collaboration aims to offer free counselling to members of the LGBTQ+ community and Wendy's clientele.

Wendy's has designed customised packaging with a QR code that links to a special co-branded landing page. From this page, users can access the workbook and a button to initiate counselling sessions. Users can choose to download the workbook or proceed to counselling services. 

A Wendy’s spokesperson added, “We are proud to partner with MindPeers for Pride Month. This initiative aligns with our commitment to diversity and inclusion, and we believe it will make a positive impact on our community.” 

The partnership was kick-started with an online event hosted for Wendy's employees, where they were introduced to a range of mental health services including one-on-one online therapy sessions with seasoned professionals, self-care and personalised digital tools, Neuro Games, Employee Awareness and Uptake programs, workshops, community group sessions, and more.