Madverse launches ‘Impact’ for music marketing

Delhi: Madverse, a music distribution and DIY artist services platform, has announced the launch of Impact, an initiative designed for music marketing. 

From managing social media platforms and executing digital advertising campaigns to devising strategies for streaming growth and fostering community engagement, Impact aims to equip artists with the necessary tools and support to achieve success.

"At Impact, we are the architects of influence," said Rohan Nesho Jain, the founder of Impact by Madverse."Our goal is clear: to empower artists to have their voices heard, their stories conveyed, and their ambitions realized in the worldwide music industry. We will not only provide marketing services, but also a platform for artists to produce intriguing storylines that capture people throughout the world. Understanding the importance of social media, our team is committed to improving artists' online presence and engagement across all platforms, using specialized digital advertising strategies, and providing unique access to platforms like Spotify Studio and Wynk Studio. Impact represents our objective of democratizing the music industry by guaranteeing that all artists have the opportunity to thrive and succeed on their terms."

Jain emphasized the importance of establishing a strong community to propel artists towards achieving success. He said, “Impact actively engages in targeted efforts to build communities that are dedicated and supportive, providing unwavering backing throughout an artist's journey. By collaborating with influencers and organizing events that cater to fans, Impact forges deep connections that go beyond mere appreciation for music, creating a robust network of support for artists.”

Additionally, Impact's aims to enhance artists' presence on streaming platforms through media pitching, playlisting user-generated content, and developing in-house playlists. 

"Madverse has always been a champion of artists and creative expression," Jain said. "With the launch of Impact, we have strengthened our commitment. We are pleased to embark on this journey with musicians, giving them the tools they need to stand out and have a long-term effect in the music industry."