L&T Switchgear revamps brand identity to ‘Lauritz Knudsen’

New Delhi: L&T Switchgear (L&T Electrical and Automation) unveiled its new brand identity rebranding as 'Lauritz Knudsen Electrical and Automation.

As Lauritz Knudsen, the company aims to uphold the value of ‘Viksit Bharat.'

Speaking at the launch, Peter Herweck, Chief Executive Officer at Schneider Electric, said "Lauritz Knudsen's vision prioritises innovation and aligning closely with India's growth story. Lauritz Knudsen aims to strategically invest approximately Rs 850 crores over the next three years, further establishing its role as a significant player in India's rapid growth trajectory in the electrical sector."

Deepak Sharma, Zone President - Greater India, MD and CEO of Schneider Electric India, said, "As we embrace the 'Two Brands Two Sales' strategy in India with Schneider Electric & Lauritz Knudsen brands, we will aim to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers. We will continue to Listen, Partner, and Innovate for a Viksit Bharat."