LS Digital launches CoMMeT for advertisers and marketers

Delhi: LS Digital has announced the launch of CoMMeT, a technology for  programmatic marketing. CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process. 

CoMMeT from LS Digital helps in centralising and  automating the complex media buying process. It is  built using third-party and LS Digital's proprietary marketing tools, deploying innovations, integration of  APls with ad technologies, AI, and advanced  measurement for data-driven insights. 

Speaking at the launch of CoMMeT, Maanesh Vasudeo, Senior VP- Media Operations, LS Digital,  said, “CoMMeT, an acronym for Confluence of  Media, Measurement & Technology, is an innovative  technology for programmatic marketing that leverages  integration of various digital marketing products to  bring together the best-in-class marketing solutions and measurement process for brand custodians,  simplifying the programmatic adoption journey for  brands.” 

Commenting on how marketeers would  benefit from using CoMMeT services, Vasudeo further added, “Marketers will be able to derive deep  insights into their campaigns by gaining access to a  centralized system that includes multiple ad  exchanges, media measurement planning and dynamics.”