L'oreal India's advertising expenses up 23.7% to Rs 1,714.54 crore in FY24

New Delhi: L'oreal India's advertising promotional expenses were up 23.7% to Rs 1,714.54 crore in FY2024, as against Rs 1,385.74 crore a year ago.

According to a RoC filing, the cosmetic major reported a marginal decline in profit to Rs 487.46 crore in FY24, while its revenue from operations—income from net sales—was up 12.6% to Rs 5,576.47 crore.

Its total income, which includes other income, was up 13.83% to Rs 5,684.60 crore for the financial year ended March 31, 2024.

L'Oreal India had reported a profit of Rs 488.35 crore and its revenue from operations was at Rs 4,952.55 crore a year earlier, for 2022–23, according to financial data accessed through business intelligence platform Tofler.

Moreover, the royalty paid to its French parent firm was up 16.3% to Rs 265.16 crore in FY24. This "cost royalty" was at Rs 228.05 for FY23.

L'Oréal India is a subsidiary of French multinational L'Oréal SA, which owns a 99.99% stake in the company.

Total expenses of L'Oréal India were at Rs 5,022.87 crore, up 16.56% in FY24.

In FY24, L'Oréal India's revenue from the sale of products was at Rs 5,368.52 crore, up 14% as against Rs 4,711.96 crore a year ago.

Its revenue from the sale of services such as contract research and innovation, etc, was at Rs 203.32 crore.

L'Oréal India has been operating in India since 1994. It now has a portfolio of 13 brands here—L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup—which are available in mass-market channels.

While in hair and beauty salons it has brands L'Oréal Professionnel, Matrix, Kérastase, Cheryl's Cosmeceuticals, Redken and in selective distribution Kiehl's, Lancôme, and Yves Saint Laurent. It is also present in pharmacy and chemist channels through CeraVe.