IdeateLab repositions itself as “The Outcome People”

New Delhi: IdeateLab - an independent digital-first marcom solutions provider – has repositioned itself as "The Outcome People."
Bhaskar Das, Chairman of IdeateLab, said, “In the BANI world, getting the best output is not enough. In order to achieve the best outcomes, businesses need to create and embrace the best outcomes themselves. IdeateLab is partnering clients in bringing this mindset shift – to help reshape their thinking about their products & services in order to achieve business outcomes.”

The company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab. 

Vrutika Dawda, Director at IdeateLab, said “Ideate has always prided itself on the ability to adapt to changing times, hence over the last few months the leadership spent a lot of time discussing and brainstorming with our clients as well as Industry Leaders on how can we partner and create a true partnership model with our clients, whether a Startup looking to Scale or an Established Brand looking to diversify. This new avatar reflects that changed thinking that we bring on board.”

Raman R.S. Minhas, Chief Creative Officer at IdeateLab, said, “We are looking to expand and sharpen the very definition of the word ‘idea’ in our vocabulary. Moving beyond the ‘what’ of output, at a campaign or social post level, we want to crack the ‘why’ of that outcome at the business level. So that a refreshing and tangible mashup of data, creativity and technology comes into play.”