Heinz and kate spade, new york launch limited-edition collection

Delhi: Heinz and Kate Spade, New York, announced a new global partnership to debut a limited-edition collection. 

The collection features totes, pouches, small leather goods, ready to wear tees, footwear, keychains, phone cases and more.

“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic kate spade new york brand to pay homage to the beloved Heinz brand,” said Megan Lang, Head of Global Heinz Brand Communications and Creativity. “kate spade new york shares many values with Heinz – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations. At Heinz, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.” 
"At kate spade new york, we believe in exploring the journey of self-expression through style in fun, unexpected ways,” said Jennifer Lyu, SVP and Head of Design at kate spade new york. “It’s the thoughtful details that bring this collection with Heinz to life - from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with Heinz.” 
This is launched under Heinz’s global creative strategy, “Irrational Love.”