Havas launches new group wide OS, commits €400 million to data and AI over next 4 years

New Delhi: Havas has launched a new group wide Operating System. The new OS will be available across Havas' networks and areas of expertise. 

The company has also committed €400 million to data, tech and AI over the next four years and created a Global Task Force to support investment. This additional financial commitment builds on Havas’ strategic partnerships with global technology companies like Adobe. Havas will appoint a Global Task Force to support this major investment.

Yannick Bolloré, Chairman and CEO of Havas, presented this new global strategy at a press conference in Cannes.

Bolloré commented, “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the fast-evolving communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.”

On the heels of the Together Strategy and the unique Village approach launched in 2014, Converged aims to bring global collaboration at Havas even further.

Built upon the foundations of Havas’ “Converged” media tool, the Converged OS aims to take integration further. 

 

The group also aims to adopt an even more centrally led client structure with a new Global Chief Client Officer. The new OS will be implemented over the next few months to accelerate new growth opportunities for its clients.