Haier India returns to IPL as digital streaming sponsor with Sport-O-Tainment strategy

Delhi: Haier India, a global appliances brand, announced its re-entry into the IPL arena as the Digital Streaming Sponsor for the upcoming Tata Indian Premier League (IPL) 2024. Haier India aims to inspire and empower customers with an immersive viewing experience, building on the success of its previous partnership with JioCinema. It has adopted a digital-first marketing strategy of 'Sport-O-tainment.’

Commenting on the partnership, NS Satish, President of Haier Appliances India, highlighted the cultural significance of cricket in India and Haier's commitment to placing the consumer at the core of its operations. He expressed excitement about partnering with JioCinema for the second consecutive year, emphasizing the opportunity IPL provides to engage meaningfully with audiences and celebrate the spirit of cricket with the entire nation. 

In line with its Sport-O-Tainment marketing strategy, Haier India has been investing in top sporting events like Roland-Garros, ATP, FTF, and the ICC Men's Cricket World Cup 2023.