Groupe SEB India appoints Bang in the Middle as their creative agency

Delhi: Groupe SEB India has appointed Bang in the Middle as their creative agency. The company has appointed it across mainline and digital for Maharaja Whiteline and Tefal.

While Maharaja Whiteline is a homegrown Indian brand acquired by Group SEB, Tefal is a global brand of cookware and small domestic appliances.

Agency's comprehensive mandate encompasses mainline advertising, BTL activities, retail marketing, and social media. The agency will collaborate with Groupe SEB to expand Tefal's product range and categories, while also helping Maharaja Whiteline increase its market share within its current category.

Jasjeet Kaur, Vice-President of Marketing at Groupe SEB India, emphasised, "This year is pivotal for us as we introduce new products across categories. Innovation is at the core of our legacy, driven by new technologies, creativity, and a forward-thinking approach to meet emerging consumer trends. We aim to leverage creative marketing methods to strengthen our position in the Indian market as we continue our path of innovation and growth"

Rajive Mathur, COO of Bang in the Middle, expressed, "We are thrilled to be selected as the creative partner for Groupe SEB. The brief we’ve received is very exciting, and we are dedicated to creating campaigns that are as distinctive as the brand’s offerings."