Good Glamm Group enters joint venture with Serena Williams to launch ‘Wyn Beauty’

The Good Glamm Group has announced its joint venture with global icon Serena Williams, to launch the brand ‘Wyn Beauty by Serena Williams’.

The launch is happening in partnership with Ulta Beauty, a beauty retailer from America. 

The launch is across nearly 700 offline doors of Ulta. Good Glamm Group said that this is one of the largest beauty launches in the US in 2024.

It added, “This is a historic first for any Indian company to do a mainstream consumer launch in the United States and create a global brand. And marks a watershed moment for the Indian startup ecosystem - where Indian startups can now dream of creating mainstream Global and US brands.”

Wyn Beauty was developed to bring to life Serena Williams' vision of high-performance Products.

The brand has 91 shades across 10 products in the face, lip and eye categories.

"I'm so excited to introduce Wyn Beauty to the world," said founder and entrepreneur Serena Williams. “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while travelling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That's the intention behind the brand.”

“It’s a privilege to partner and enter into this joint venture with Serena, and work with her to bring life to her vision of WYN BEAUTY and create products that truly deliver high performance, synonymous with what she stands for,” said Darpan Sanghvi, founder of Good Glamm Group.