FSSAI to introduce regulations for unauthorised protein supplements

New Delhi: The government is planning a major crackdown on protein supplements that lack authorised medical certifications or make misleading claims, as reported by the media. 

The Food Safety and Standards Authority of India (FSSAI) will introduce stricter regulations following a study that found many products on store shelves, in gyms, and on e-commerce platforms have questionable health claims and inaccurate nutritional information.

An FSSAI official stated, "Many protein products in the market are more harmful than beneficial. The aim is to implement stringent norms to protect public health." 

This crackdown could lead to the banning of products that don't meet new guidelines.

The rise in fitness awareness has led to a booming market for protein supplements, with manufacturers capitalising on the trend. Major e-commerce platforms like Healthkart and Amazon sell "high performance" protein powders, priced between Rs 2,000 and Rs 6,800 for 2-3 kg jars.