ETS launches new brand identity and logo of TOEFL

The rebrand includes a new visual and verbal style

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New Delhi: Education Testing Service (ETS) unveiled the rebranding of the TOEFL suite of assessments, including the TOEFL iBT. 

The rebrand includes a new visual and verbal style. 

Updates such as the introduction of a shortened test format and the launch of the TOEFL TestReady platform are part of this change. 

The new logo features a stylised asterisk, mirroring the recently updated ETS logo.

Omar Chihane, General Manager of TOEFL, stated, “TOEFL empowers people worldwide to realise their full potential, which translates into more than personal success.”

“Our learners aim to create a positive impact in the world, and mastering English helps them lay the groundwork for this change. This rebrand reflects our commitment to supporting them on this journey,” he added.