Emami’s adex rise 16.31% (YoY) to Rs 650.20 crore in FY2024

New Delhi: Homegrown FMCG major Emami reported an increase of 16.31% to Rs 652.20 crore. It had spend Rs 560.70 crore in FY2023. 

The FMCG major’s ad spends increased by 38.9% to Rs 180.19 crore in Q4 compared to Rs 129.66 crore spent on ads in Q4 FY2023.

On a QoQ basis, Emami’s adex was up 8.7%. The company allocated Rs 165.73 crore on advertising and promotions in Q3 FY24. 

The company report a rise of 3.62% in its Profit After Tax (PAT) to Rs 146.75 crore for the fourth quarter that ended on March 31, 2024.

The company’s PAT for the same quarter of the previous fiscal stood at Rs 141.62 crore, according to a company regulatory filing.

Emami's revenue from operations for the quarter under review was Rs 891.24 crore, up 6.61% from Rs 835.95 crore in the same quarter last year.

"The Company achieved volume-led profit growth in the fourth quarter,” said an earning statement from Emami.
Its EBIDTA stood at Rs 211 crore and grew by 6%, the FMCG firm said.

Emami's total expenses were Rs 680.26 crore, up 7% in the March quarter of FY24.

Its domestic business grew 8% registering a volume growth of 6.4%, it said.

"Major brands like BoroPlus, Pain Management range, Healthcare range, 7 Oils in One, The Man Company and Brillare performed strongly during the quarter,” said Emami.

However, extended winters led Navratna and Dermicool to post low single-digit growth, it added.

While its "International business grew by 9% in constant currency and 8 per cent in INR terms driven primarily by the MENA region,” it said Its total income, which includes other revenue, was up 6.14% in the March quarter to Rs 901.94 crore.

"It is encouraging to witness signs of market recovery with rural gradually bouncing back. Our contribution from organised channels has increased to 26% of our domestic business from 22 per cent in FY23," said Emami Vice-Chairman and Whole-Time Director Mohan Goenka.

For the financial year, which ended on March 31, 2024, Emami’s consolidated PAT was up 15.42% to Rs 724.14 crore. It was at Rs 627.41 crore in the previous fiscal.

Its revenue from operations for FY24 was up 5.06% to Rs 3,578.09 crore. It was at Rs 3,405.73 crore a year ago.
"Overall the company launched more than 50 products and variants in the domestic and international market in FY24 with the majority being Digital first products,” it said.

On the outlook, Emami said it remains "optimistic" about future growth, supported by a favourable economic landscape, forecast of a normal monsoon, anticipated rural market recovery, government initiatives, and promising macroeconomic factors.