Classmate integrates AR technology to ‘brown cover notebooks’

New Delhi: Classmate has launched the Augmented Reality (AR) Series for its Brown Cover Notebooks. 

The Classmate AR Notebooks aims to transform the brown cover notebooks which are non-differentiated due to its standard cover design. The new series integrates AR technology into the Notebook to create an interactive learning environment for students.

Each Classmate AR Notebook features a QR code, granting students access to different AR modules. These AR Modules cover a wide range of topics, including marine life, space, mathematics, chemistry and much more. 

Speaking about the new Classmate AR Notebook, Vikas Gupta, Chief Executive, Education and Stationery Products Business Division, ITC, said, “Under Classmate’s innovative offering, the classic brown notebook has undergone a remarkable transformation, shedding its boring image to unveil a world of vibrant and colourful possibilities for students. It is like holding a notebook brimming with boundless wonders and knowledge. With the introduction of the Augmented Reality Series for Brown Cover Notebooks, Classmate reaffirms its commitment to making education a fun, enjoyable and immersive experience for students across India.”

Classmate initiated engagement by installing a life-size brown notebook cover over the glass façade of a 30ft long tunnel aquarium in the sea front of Mumbai at Bandra Carter Road in Mumbai, Maharashtra. 

As children and parents scanned the QR Code on the life-size brown notebook cover, they witnessed a transformation: the cover gradually unfurled, revealing an ocean world within, in the form of an aquarium. 

The experience at Bandra was captured in a video along with the hashtag #Browncoverisnomoreboring. Apart from marine life, Classmate AR notebooks cover a wide range of topics, including space, mathematics, chemistry, physics and much more.