Cheil’s Experience Commerce bags social media mandate for Nissin Geki Korean Noodles

Delhi: Experience Commerce, an integrated digital agency within the Cheil Network, has secured the social media mandate for Nissin Geki Korean Noodles from Indo Nissin Foods. 

The account was won following a competitive multi-agency pitch. Through this partnership, Experience Commerce will work towards maximising Nissin Geki Korean Noodles’ visibility and amplifying consumer awareness through comprehensive social media campaigns. The account will be managed by the Mumbai branch of Experience Commerce.

Daisuke Okabayashi,Vice-President of Marketing at Indo Nissin Foods, expressed, ”Today, Nissin Geki Korean noodles stand as the preferred choice among young K-Lovers, boasting bold hot and spicy flavours. The immense love for Korean noodles among enthusiasts is evident. Since 2021, we've experienced consistent growth, and we're now poised to accelerate our trajectory even further. It's paramount for us to align with a strategic partner who deeply comprehends our brand ethos and can craft compelling campaigns across social media platforms. Our decision to collaborate with Experience Commerce is a strategic one; we trust in their expertise and approach, and we're confident they will not only deliver the desired results but also contribute significantly to our aggressive growth plans.”

Expressing enthusiasm about the partnership, Meera Ghare, Vice-President and Business Head at Experience Commerce, stated, "Partnering with Nissin Foods presents a thrilling opportunity for us to leverage our agency's expertise and market acumen to drive exponential growth for the Nissin Geki Korean Noodles brand. With our collective focus on capturing the imagination of today's youth and young adults, particularly Gen Z who are K-Lovers, through dynamic and immersive social media content, we aim to revolutionize the narrative surrounding Korean-style noodles in the Indian market."