CEAT appoints Debashish Roy as Chief Digital Transformation Officer

New Delhi: Ceat, the tyre manufacturer, announced the appointment of Debashish Roy as the Chief Digital Transformation Officer, effective December 2, 2024. 

Roy will report to Amit Tolani, Chief Executive of CEAT Specialty.

Roy has over 15 years of experience in digital transformation through driving innovation, digital disruption, and achieving customer centricity across products, platforms, channels, new business models, and analytics. 

He is an engineering graduate with a Bachelor of Engineering (Chemical) degree and holds a management degree from IIM Mumbai, majoring in IT & Operations, 

He has led multi-cultural teams across India, North America, Europe, and Emerging Asia in executing transformation programs for several Fortune 500 organisations. He has held roles with firms like Abbott India Ltd., PwC US Advisory, Cognizant Business Consulting focusing on large-scale business transformations and driving sustainable revenue growth.  

Prior to joining CEAT, Debashish was the Director of Digital Transformation & Customer Experience at Pfizer.

Tolani said, "We are delighted to welcome Debashish to the CEAT family. His extensive experience in digital transformation and innovation aligns perfectly with our vision to enhance customer experiences by driving technological advancement. I am confident that his strategic vision and leadership will significantly contribute to CEAT's growth and strengthen our market position in the industry."

Roy said, "I am excited to join CEAT and embark on this new journey. My focus will be on innovating for a safer, better world by leveraging technology and empowering people. By connecting, collaborating, and delivering, I believe we can inspire and nurture the human spirit, building a strong foundation for sustainable growth and making CEAT a leader in digital innovation."

Debashish's appointment is effective December 2, 202.