Captain Steel India appoints Amar Prakash as its National Head - Marketing And Strategy (SLM)

Delhi: Captain Steel India announced the appointment of Amar Prakash as its National Head - Marketing and Strategy (SLM). 

In his new endeavour with Captain Steel India, Prakash will be bringing TMT category closer to consumers, making it a more involved category and help in growing the Brand Equity of Captain Steel. His focus will be on leveraging consumer and trade insights to build an engaging 360-degree sales and marketing ecosystem, creating a comprehensive communication strategy for the brand. 

Abinash Mishra, Chief Marketing Officer, Captain Steel India, said, "Prakash’s expertise in diverse categories will be instrumental in elevating Captain Steel to a leading national platform, aligning with our vision for innovative products and winning markets with a strong customer-centric approach.”

Prakash said, "I eagerly look forward to this exciting journey with Captain Steel India.”

In his last organisation, Dalmia Cement (Bharat), Prakash contributed towards transitioning Cement Category from Commodity to Brand. During his tenure, Prakash spearheaded transformation of the value-for-money brand 'Konark Cement' by repositioning into an emotionally resonant powerhouse. 

Also working on Brand architecture, he launched and established the mass brand 'Konark DSP,' later elevating it to a premium status as 'Dalmia DSP. His leadership extended to heading marketing and strategy for New Building Solutions and driving blended change conversion in the IS Business.

Prakash’s professional journey is marked by his experience in industries such as Cement, Telecom and Advertising as he worked with Dalmia Cement (Bharat), Reliance Communications and Sistema Shyam Teleservices.