Bei Confluence elevates Abhishek Gupta to joint managing director

Delhi: Bei Confluence has announced the elevation of Abhishek Gupta who has been leading the Bei Confluence business operations as Deputy MD for the last 4 years to Joint Managing Director (JMD) with effect from April 1, 2024.  

The brand revealed that under Gupta’s leadership, the agency achieved a 15% revenue growth and over 100% growth in the bottom-line, with many new and business acquisitions like Total Energies, Mrs. Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, Rajhans Nutriments the makers of Schmitten Chocolates, ECE Lifts and Elevators from the Birla Group and Kerovit Bath Fittings from the Kajaria Group and more. The existing brands too accounted for substantial revenue growth in 2023/24. 

Gupta has been working with Bei Confluence since 2016 where he joined from Ogilvy and Mather. In O&M, Gupta worked for over four years as a Client Servicing Director leading O&M’s flagship brands like Sprite and Kinley from the Coca-Cola Company as well as the Lighting Division brands of Philips.

Gupta comes with around 20 years of experience in Creative and Brand Management. His first stint was with Euro RSCG  (now known as Havas Media) where he was working on brands like Max New York Life Insurance, Makemytrip, Indiatimes.com and few other brands. He then moved to Publicis India, leading the Nestle business on brands like Maggi, A+ Milk and the entire Dairy segment along with brands like Mcvitie’s from United Biscuits. 

On this major restructuring of Bei Confluence, Tapas Gupta Chairman and MD commented, “This is a generational shift in the agency. I am happy that the management of the agency is being passed on to a much younger professional who brings with him enormous modern-day skills and experience in steering & managing the agency and the large FMCG brands it handles. With Abhishek as JMD and partnered by Shahid Hussain as National Creative Director (NCD), the leadership team is now future- ready for further growth and consolidation”.  

On his elevation Gupta said, ‘Bei Confluence after a robust performance for the last two years since COVID is now poised to further accelerate its growth and has set an aggressive target of 20% growth in the current year. We have ambitious plans for the next two years and hope to be amongst the top three fully independent advertising systems in India by 2026. To achieve this vision, I am clear on the way forward that invest in the right people internally and help them bring out their best, ensure SOPs are respected, and provide solutions to brands which impact their business in a positive manner and help them grow YOY.”