Delhi: Ants Digital, a fully integrated marketing communications agency, has launched a campaign #TheLinesWeDraw to establish awareness around responsible communication.
A series of six creatives and reels, #TheLinesWeDraw is aimed to create awareness through social media to highlight ethical ways of marketing. It is intended for the entire industry to look within and question if they have gone overboard with their campaign for their clients putting their reputation on stake.
Speaking on the importance of responsible marketing communications, Sanjay Arora, CEO, Ants Digital, said, “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”
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