Agilitas Sports bags long-term licensing rights for Italian sports brand Lotto in India

Delhi: Agilitas Sports has acquired the brand license for the Italian sports brand Lotto from owner WHP Global. This long-term license grants Agilitas exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India and Australia, with plans to expand into South Africa soon.

Agilitas is set to distribute Lotto products through D2C online channels, Brand EBOs, Shop in Shops with Retail partners, and Online marketplaces from its first year of launch. 

Additionally, the objective is to bolster Lotto's presence through consumer engagement, marketing, and partnerships with athletes and clubs. Simultaneously,  Agilitas will also nurture grassroots talent and foster collaborations with designers, artists, and musicians.

Speaking on the partnership, Abhishek Ganguly, Co-founder and CEO of Agilitas Sports commented, “We are excited to launch our first consumer brand license, Lotto. Through this 40-year license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand. 

“We aim to build an agile product creation cycle and supply chain that is vertically integrated from manufacturing to retail. This would enable us to react quickly to consumer insights and the latest trends in an agile and nimble manner.”

Agilitas recently acquired Mochiko. The company is making large investments in manufacturing, designing, R&D, supply chain, marketing, and distribution soon.  

Speaking on the partnership, Stanley Silverstein, Chief Commercial Officer at WHP Global said, "We are delighted to embark on this journey with Agilitas Sports. We are impressed by the expertise of the company's founders in the sportswear and athleisure market, along with the comprehensive business model they have crafted at Agilitas. Their dedicated focus on the sportswear industry, and a profound belief in India's promising  future as well as other markets like Australia and South Africa, is in line with our core mission of growing the  Lotto brand globally.” 

To launch by early 2025, Agilitas plans a multi-category offering in footwear, apparel, accessories,  and sports equipment. 

Margaret Kivett, SVP of WHP Global’s Athletic Vertical, added, "Partnering with Agilitas Sports marks an exciting chapter for Lotto. We are thrilled to collaborate with their dynamic team to amplify Lotto's presence in pivotal global markets, particularly in soccer and racket sports hotspots like India and Australia. Together,  we're poised to elevate the brand's reach and impact, bringing the spirit of Lotto to even more enthusiasts  worldwide."