YouTube goes content creator friendly with intensified enforcement against third-party apps

Delhi: YouTube announced  that it is intensifying its enforcement against third-party apps that breach its Terms of Service by enabling ad-blocking functionalities. Highlighting the blog post, YouTube said, “We’re strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps.”  

YouTube also stated that people who prefer an entirely ad-free experience can switch to YouTube Premium.

In the blog post, YouTube added that viewers who are using these third-party apps may experience buffering issues or see the error ‘The following content is not available on this app’ when trying to watch a video.

“We want to emphasise that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service,” YouTube said in the blog post.   

YouTube also stated that this is set to ensure that content creators are fairly compensated for their work and that viewers receive a seamless streaming experience.

In addition to targeting ad blockers, YouTube highlighted stricter controls on third-party app integrations via its API. 

“We only allow third-party apps to use our API when they follow our API Services Terms of Service, and when we find an app that violates these terms, we will take appropriate action to protect our platform, creators, and viewers.”
 
Media reports indicated that YouTube began its campaign against ad-blockers as a trial in June last year. The platform subsequently extended these restrictions to users who were using ad-blocking extensions on its web version.