Toaster INSEA wins social media mandate for Godfather Beer

New Delhi: Creative agency Toaster INSEA has been appointed to handle the social media presence of Godfather Beer, one of India’s strongest brews.

The mandate comes as the agency continues to expand its offerings in AI-led creativity, digital content experimentation, and cross-category storytelling.

Commenting on the win, Bhawika Chhabra and Ira G, Toaster INSEA’s Managing Director and Chief Creative Officer, said, “We’re in an era where creativity, technology, and culture intersect faster than ever. Godfather is a legacy brand with immense cultural weight, and this is the perfect time to reimagine what that legacy looks like in the now. With our AI studio and content innovation at the core, we’re excited to build a social presence that’s as strong, unapologetic, and timeless as the beer itself.”

Monalisa Mandal, Senior VP & Marketing Head at Devans Modern Breweries, added, “Godfather Beer stands at the crossroads of tradition and transformation. As India’s strongest and most storied beer, our legacy has always been about boldness, in flavour, vision, and the way we connect with our audience. Partnering with Toaster INSEA is an exciting leap into this new era, where creativity and innovation can amplify what Godfather represents."

She added, "Their commitment to digital innovation and culture-forward storytelling makes them the ideal collaborators to brew fresh energy into our brand’s narrative. Together, we’re not just championing Godfather’s legendary status, we’re reimagining its presence for a new generation of beer lovers, across every screen and platform.”