Tata Play and Amazon Prime partner for audience to 'make own OTT packs'

Delhi: Tata Play, has joined hands with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s content.

Tata Play DTH subscribers can now choose from multiple packs starting from Rs 199 per month along with Prime Lite with Tata Play. 

In addition, Binge subscribers can access Prime Lite with Tata Play along with 30+ other apps at various price points. 

The new price plans from Tata Play Binge put the freedom of choice in the hands of its audience to make their own OTT packs. 

Harit Nagpal, Managing Director and CEO, Tata Play, said, “While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition."

“At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said Gaurav Gandhi, Vice-President, APAC and MENA, Prime Video. “The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”