Social Beat becomes digital partner for Café Coffee Day

New Delhi: Social Beat, a digital growth partner for brands across verticals, has been appointed as the Agency-On-Record (AOR) for Café Coffee Day’s (CCD) digital communication mandate including Digital Strategy, Planning and Creative solutions for CCD’s Social Media handles. The mandate was won after a closely contested multi-agency pitch. 

The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices. The team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD. 

Shabri Prabhakar, President – Marketing, CCD, said, “We are excited to partner with Social Beat for our digital and social marketing mandate. With their proven track record and expertise across brands in the creative, strategy and digital spheres, Social Beat will play a critical role in our brand’s growth in the near future.” 

Suneil Chawla, Co-Founder, Social Beat, said, “We are thrilled to be awarded this prestigious mandate. With a specialised team who truly understands the consumer category, we can provide an entire ecosystem of digital services that will expand the brand’s reach and influence. We will focus on creating new experiences for their loyal customers and deliver innovative campaigns throughout the year.”