Pinterest and VTEX partner to expand social commerce for customers

New Delhi: VTEX, the composable and complete commerce platform for brands and retailers, has announced its partnership with Pinterest to help consumer brands broaden their social commerce footprint and connect with more customers. 

The collaboration aims to enable customers to integrate their product catalogs, create Pins, and run performant shopping campaigns on Pinterest.

Matt Hogle, VP of Global Sales Organisation at Pinterest, said, "With over half a billion monthly active users, Pinterest is bringing more relevant products that our users love onto its platform. Our partnership with VTEX is another way for large brands and regional customers to connect with our users who are seeking inspiration and shopping in a positive and inspiring place online."

“At VTEX, we empower large global enterprise brands to maintain agility and deliver seamless shopping experiences from anywhere”, said Santiago Naranjo, CRO at VTEX. “With our latest social commerce partnership, VTEX plays a pivotal role in translating the inspiration discovered on Pinterest’s platform into authentic consumer connections for many of the world’s most popular brands powering their commerce experience. This will cultivate many meaningful engagements that reinvigorate organic growth and foster a vibrant community as we continue to create the best unified commerce experience.” 

VTEX customers such as Whirlpool, Blaisten, and Easy are among the early testers of the partnership.