Moneycontrol beats Economic Times on key Comscore parameters in May

New Delhi: Stating Comscore data, Moneycontrol said that it has bolstered its position as India’s top business news platform, beating The Economic Times across key digital metrics. 

As per Comscore data for May 2024 (India ComScore MMX), Moneycontrol led with 41.82 million unique visitors, surpassing Economictimes.com’s 38.9 million, it stated. 

"In terms of page views, Moneycontrol retained its lead in May with 367 million, significantly ahead of its nearest rival, Economictimes.com, which recorded 234 million page views in the month,” the platform stated, asserting its dominance in both page views and unique visitors, which are key metrics for media planners and advertisers.

“Moneycontrol also sustained its lead in user engagement with 410 million minutes spent and 133,139 sessions in May, compared to The Economic Times’ 240 million minutes and 108,126 sessions. This not only demonstrates the platform’s stickiness but also the reader’s trust, as they are consuming significantly more content on Moneycontrol than on Economic Times,” it added.