Mindshare appoints Dimpy Yadav as Head of Digital Strategy

Delhi: Mindshare, the media services company that is part of GroupM  and WPP, announced the appointment of Dimpy Yadav as the new Head of Digital Strategy. 

In her previous role as  General Manager at Xaxis India, Yadav navigated the landscape  of programmatic advertising. With an experience of 15 years in the industry, Yadav has honed her skills in designing  and executing digital and media strategies across various channels and streams. She has a specialisation in artificial intelligence tools and framework.

Amin Lakhani, CEO of Mindshare - South Asia, said, “Dimpy's wealth of experience and  expertise will be invaluable in propelling our digital strategy forward. Her deep  understanding of the digital landscape and track record of driving impactful results align  perfectly with our vision for innovation and growth.  

Yadav expressed, "I’m optimistic to be part  of such a dynamic team at Mindshare. The opportunity to craft innovative digital strategies  and drive meaningful results is both motivating and inspiring. I look forward to starting this  journey, full of possibilities, making impactful contributions, and achieving great success  together." 

She will be based out of Mindshare's Gurgaon office.