Delhi: Meta revealed in its blog that it plans to start labelling AI-generated content in May 2024, and stop removing content solely on the basis of the manipulated video policy in July. This timeline aims to give people time to understand the self-disclosure process before removing the smaller subset of manipulated media.
It is planning on labelling a wider range of video, audio and image content as “Made with AI” when industry standard AI image indicators are detected or when people disclose that they’re uploading AI-generated content.
It is also changing the way it handles manipulated media on Facebook, Instagram and Threads based on feedback from the Oversight Board. These changes are also informed by Meta’s policy review process that included extensive public opinion surveys and consultations with academics, civil society organisations and others.
Monika Bickert, Vice-President of Content Policy, said, “Our manipulated media policy was written in 2020 when realistic AI-generated content was rare and the overarching concern was about videos. In the last four years, and particularly in the last year, people have developed other kinds of realistic AI-generated content like audio and photos, and this technology is quickly evolving. As the Board noted, it’s equally important to address manipulation that shows a person doing something they didn’t do.”
The Board also argued that removing manipulated media that does not otherwise violate Community Standards restricts freedom of expression. It recommended a “less restrictive” approach to manipulated media like labels with context.
In February, Meta announced that they have been working with industry partners on common technical standards for identifying AI content, including video and audio. Meta’s “Made with AI” labels on AI-generated video, audio and images will be based on detection of industry-shared signals of AI images or people self-disclosing that they’re uploading AI-generated content. “Imagined with AI” tags are already added to photorealistic images created using the Meta AI feature.
The labels will cover a broader range of content in addition to the manipulated content that the Oversight Board recommended labelling. If the digitally-created or altered images, video or audio create a particularly high risk of materially deceiving the public on a matter of importance, a more prominent label would be added so people have more information and context.
Bickert added, “We will keep this content on our platforms so we can add informational labels and context, unless the content otherwise violates our policies. For example, we will remove content, regardless of whether it is created by AI or a person, if it violates our policies against voter interference, bullying and harassment, violence and incitement, or any other policy in our Community Standards. When fact-checkers rate content as False or Altered, we show it lower in Feed so fewer people see it, and add an overlay label with additional information. In addition, we reject an ad if it contains debunked content.”
Since January, advertisers have to disclose when they digitally create or alter a political or social issue ad in certain cases.
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/member_avatars/bmi-visual.jpg )
Follow Us/bmi/media/media_files/FEU1tFTZJ6Koe7bgJTrV.jpg)