mCanvas’ launches Footfall Attribution solutions for measurement of offline impact of digital campaigns

Delhi: mCanvas, the experiential storytelling platform for brands worldwide, has announced the addition of Footfall Attribution - an extension of their comprehensive suite of interactive ad solutions. 

The measurement solution empowers advertisers to accurately measure the offline impact of their digital campaigns by driving visits to stores, thereby advancing the capabilities of our creative advertising formats.   

Leveraging footfall attribution with mCanvas’ sensors and features, digital campaigns can aim to drive real-life visits to physical stores, restaurants, or retail outlets, utilizing consented location data.

Rishi Sharma, SVP Business Development, mCanvas and Affinity APAC, said, "With substantial changes in consumer habits post-pandemic, and brands today prioritizing online-offline marketing convergence, mCanvas’ footfall attribution solutions measure the viability of campaigns from online to real-life. By optimising strategies and providing insights into consumer behavior, footfall attribution helps brands to make well-informed decisions and drive tangible results in the dynamic digital landscape.”

"Diving into cross-channel touchpoints, we’re fine-tuning our premium supply network across USA, UK, India, and Southeast Asia for maximum impact with footfall measurement, to deliver higher store visits and maximize ROI for our clients."

According to the brand, McDonald’s recent campaign employed footfall attribution combined with mCanvas' ad creative, which resulted in over 15,300 customers visits to the stores.

Sharma summarised it and said, "Our vision is to empower businesses of all sizes, from large enterprises to small and medium-sized brands, to enhance physical foot traffic to brick-and-mortar stores through hyper-local targeting and immersive storytelling. Transcending traditional advertising models, we aim to equip brands with cutting-edge technology by leveraging footfall attribution, meticulous methodology, and accurate measurement capabilities provided by mCanvas."