JioCinema launches premium plans starting at Rs 29 per month; IPL to remain free to watch

Delhi: JioCinema announced its new subscription offering, ‘JioCinema Premium’. The new plans starting at Rs 29 per month will offer an ad-free experience delivered in up to 4K quality and off-line viewing options. 
 
With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs 89 per month. The family plan offers the benefit of 4 simultaneous screen access. 
 
While Sports content including the ongoing Indian Premier League and thousands of hours of entertainment content will continue to be available for free as part of its ad-supported offering.
 
Premium plan members will get early access to content from Colors, Nickelodeon and the entire Colors suite of local language channels, with serials now being made available for members even before their television airing. In addition, 20+ TV channels from the Viacom18 Network will be available to stream.
 
Speaking on the launch of JioCinema Premium, Kiran Mani, CEO, Viacom18 Digital, said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.”
 
He further said, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”
 
JioCinema’s content offering spans original series, movies, Hollywood content, kids and family hub and 21 TV channels.

JioCinema has also rolled out a campaign asking consumers, “Toh Aaj Kya Plan Hai?”. The campaign highlights the core benefits of JioCinema Premium while sarcastically showcasing the distress of today’s consumers when choosing their entertainment plan.