JetSynthesys’ Metaphy Labs helps brands increase conversions on Flipkart

Delhi: JetSynthesys’ Metaphy Labs, an AI and Digital immersion hub for brands, customised digital experiences for brands with the aim to expand reach, boost recall, and increase conversions on Flipkart. The partnership powered Virtual Worlds and Flipverse 2.0 as part of Flipkart’s Big Billion Days 2023. Jet Metaphy Labs joined forces with Layer-E for Flipverse 2.0 and Brand Biomes.

Jet Metaphy Labs added multiplayer capabilities, aiming to enable users to interact with each other in real time while shopping through the chat feature.

In   addition   to   the   Flipverse   initiative, Jet Metaphy Labs also launched individual brand campaigns directly within the Flipkart app for corporate brands such as Mondelez, Thumbs Up, POCO, Vivo and others.

Ravi Krishnan, Head of Flipkart Labs, Flipkart, said, “At Flipkart, it is our endeavour to constantly  innovate through the integration of technology to elevate the online shopping experience of our customers. We are delighted that the virtual worlds and Flipverse created in collaboration with Jet Metaphy Labs have enriched the immersive shopping experience for our customers. Enhancing the digital immersive experience with real-time user interaction ahead of the Big Billion Days 2023 was a true testament to our efforts in increasing customer engagement. The overwhelming response from both customers and brands underlines the success of this initiative with users appreciating the 3D spaces.”

Talking about this successful partnership, Rajan Navani, CEO and Founder, JetSynthesys, said, “JetSynthesys has always been at the forefront of the digital revolution, and our collaboration with Flipkart further solidifies our commitment to being a digital-first company. In an era where digital interactions define consumer experiences, Metaphy Labs, as an AI and Digital immersion hub, seamlessly integrates cutting-edge technology to craft personalized, immersive digital experiences for brands. The success of our partnership with Flipkart during the Big Billion Days is a testament to our digital prowess. Jet Metaphy Labs continues to push the boundaries of innovation and design, bringing forth a new era of digital interactive entertainment and reshaping the landscape of brand engagement in the digital realm.”

Rakesh S., Co-founder and CEO, Jet Metaphy Labs, added, “At Jet Metaphy Labs, our mission is centered on unlocking new digital surfaces and revenue streams for forward-thinking brands. The success of our collaboration with Flipkart, particularly through the impactful Flipverse, underscores the transformative potential of immersive technology and right digital infrastructure for the Indian landscape. The Flipkart - Metaphy synergy signals that pioneering digital experiences can be conceived and nurtured from the heart of India to resonate globally.

As we continue our path, there's more to come from Jet Metaphy Labs, and we approach the future with a commitment to setting new positive benchmarks in this space. Our excitement lies in the opportunity to contribute to the acceleration of spatial compute adoption, ensuring that innovation remains accessible and beneficial for all.”