Instagram takes 30% of the Meta revenue pie of early 2022; reports reveal

For the first time, court filings unveil the substantial earnings generated by the widely-used photo and video service, the findings also reveal, CEO Mark Zuckerberg’s purchase of the app for just $715 million in 2012

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Delhi: Reports confirmed that Meta Platforms brought in almost 30% of its revenue from Instagram in the first half of 2022, according to court filings that reveal for the first time how much money the popular photo and video service has generated. 

According to documents released in the Federal Trade Commission’s antitrust suit to break up the company, Instagram produced 26% of Meta’s total sales. Instagram revenue jumped to $32.4 billion in 2021, or 27% of Meta’s business. The app contributed $16.5 billion in the first six months of 2022.  

The numbers confirm that Instagram is growing at a faster pace than other parts of Meta’s social networking universe. They also show the financial success of Chief Executive Officer Mark Zuckerberg’s purchase of the app for just $715 million in 2012. 

Meta doesn’t break out Instagram revenue during its quarterly earnings reports. Meta asked a judge to dismiss the FTC’s case before trial on Friday, saying the agency hasn’t proven its acquisitions of Instagram and WhatsApp harmed consumers. 

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