Infosys launches AI-powered marketing service, Infosys Aster

New Delhi: IT giant Infosys, on Tuesday, announced the launch of Infosys Aster, a set of AI-powered marketing services that enhance brand experiences, efficiency, and effectiveness for business growth.

"With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster TM brings agility to the marketing value chain for B2B and B2C brands. With Infosys Aster TM, global brands have realized up to 50 per cent increase in repeat buyers, 30%improvement in the cost of marketing operations, and 40 per cent increase in sales," a company statement said.

It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing, it added.

Satish H C, EVP and Co-head of Delivery, Infosys, said, “Infosys Aster helps marketing organisations master the duality of marketing effectiveness and marketing efficiency to truly transform into customer-champions and growth-partners.”

"Our clients want to tap into new avenues of growth, while deepening customer intimacy, efficiently, in near-real time. They understand the role that modern agile marketing, enabled by data and AI, can play to accelerate their strategy and disintermediate execution," he said.