India Today Group’s digital-first channel UP Tak crosses 10 mn YouTube subscribers

Delhi: UP Tak, the digital-first channel from the India Today Group, has crossed the 10 Million YouTube subscribers. 

“Last year we all celebrated News Tak achieving the 10 million subscribers’ milestone. We had an internal competition amongst Crime Tak, Sports Tak, and UP Tak, each vying to reach this remarkable milestone first. I am happy to announce that UP Tak emerged victorious in this spirited race, coinciding with the auspicious occasion of Navratri and just before the onset of the general elections. The competition between Crime Tak and Sports Tak will persist until the next opportunity,” remarked Kalli Purie, Vice-chairperson India Today Group. 

UP Tak is the second in the universe of Tak channels to achieve the 10 Million landmark. 

The first one was the national news channel, News Tak. 

“This significant achievement of reaching 10 million YouTube subscribers by UP Tak surpasses that of any other Hindi regional news channel,” said India Today Group in a statement.

With a clear editorial focus to cover Indian politics from across the country, UP Tak plays a critical role. UP Tak’s website, www.uptak.in, reports news about the politics of the state and its impact on the national level. It also covers news related to the interests of the general public, including politics, crime, health, education, careers, jobs, society, religion, and tourism in Uttar Pradesh. 

In the last couple of years, Tak group of channels have successfully moved to native platforms in various geographies like Mumbai, Uttar Pradesh, MP, Rajasthan, Gujarat and Chhattisgarh. 

Cumulatively, in the last financial year, the digital-first channels have a reach of more than 12 billion video views on YouTube, according to India Today Group.