IAS expands global measurement of Amazon properties

New Delhi: Integral Ad Science, the global  media measurement and optimisation platform, announced that its expanded reporting and insights are now available for Amazon DSP media buys.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability. 

“IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement,” said Lisa Utzschneider, CEO of IAS. “This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance.”

IAS’s Brand Safety & Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal.