Delhi: Hungama Digital Media, a digital entertainment company in Asia, has announced its strategic partnership with VUZ, an immersive video platform.
This partnership aims to offer Indian users access to events and experiences like The Oscars, Hollywood premieres, NBA, Formula 1, LaLiga, and major regional concerts. Additionally, it will feature original content from creators and celebrities.
This integration aims to increase reach and growth for both companies, offering Indian users access to a diverse array of events, including cultural festivals, music concerts, and exclusive behind-the-scenes content from the entertainment industry.
Echoing the shared enthusiasm for this promising venture, Siddhartha Roy, CEO, Hungama Digital Media, articulated his vision for the partnership with VUZ, highlighting the transformative impact it is poised to have on the entertainment landscape. He remarked, “We couldn't be more excited about teaming up with VUZ, as it represents a significant leap forward in our commitment to delivering entertainment experiences to our users. By combining VUZ's immersive technology with Hungama's vast reach & content, we're revolutionizing how people experience entertainment in Asia, Africa and the Middle East Together, we aim to create a seamless, immersive experience that will set a new benchmark in the industry and drive the future of entertainment.”
Speaking about the partnership, Khaled Zaatarah, Founder of VUZ, expressed enthusiasm about the collaborative opportunities ahead, saying, “We are delighted to join forces with Hungama, a trailblazer in the digital entertainment domain. This partnership not only amplifies our reach but also reinforces our commitment to delivering unparalleled immersive experiences to users across Asia and Africa. Together, we are poised to reshape the landscape of social interaction and content consumption."