Gozoop Group bags integrated creative and digital mandate of Love Depot

Delhi: Global independent integrated marketing group, Gozoop Group recently bagged the integrated creative and social media mandate for India’s pleasure superstore - Love Depot, owned by TTK Healthcare. The mandate will be serviced by the group’s headquarter in Mumbai.

The responsibilities of the group include crafting and executing a creative strategy for the brand across all touchpoints. The group will be leveraging a multi-channel approach across conventional and unconventional platforms to tackle the challenges of the sexual wellness category. 

About partnering with Gozoop Group, Arjun Siva, Head of Digital and eCommerce for TTK Healthcare, shared, “We are looking forward to our partnership with Gozoop Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”

Amyn Ghadiali, President - Business and Integration, Gozoop Group, said, “In today's tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we're positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!”