Google delays cookie phase out, looks at early 2025 for the same

Delhi: DeGoogle envisions proceeding with third-party cookie deprecation starting early 2025. 

The UK’s Competition and Markets Authority (CMA) and Google publish quarterly reports to update the ecosystem on the latest status of Privacy Sandbox for the Web. As part of Google’s Q1 2024 report, Google published the above update about the timeline for phasing out third-party cookies in Chrome. 

Google said on its blog, “We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It's also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”

Google engages closely with CMA and ICO and hopes to conclude that process this year. Following which, it shall be looking at cookie phase out projected at early next year. 

Google said initially it would phase out third-party cookies in Chrome by 2022, then delayed that to late 2023, then again to late 2024. And now, 2025.