Excitel infuses its Cable Cutter plan with Amazon Prime benefits

New Delhi: Excitel has joined hands with Amazon Prime to offer Prime benefits to its customers. Subscribers of Excitel’s flagship Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s content library, as well as unlimited same-day delivery.
  
Commenting on this partnership, Vivek Raina, Founder and CEO of Excitel Broadband, said, “India's media market is changing fast. With more people watching 'OTT Video' and still using Cable TV, it's clear that our audience wants a mix of entertainment options. At Excitel, we firmly believe that delivering this experience requires innovative solutions that leverage the power of the Internet. Our collaboration with Amazon Prime marks a significant step towards this vision. By offering Prime Lite with Excitel that combines Amazon's entertainment and shopping benefits with our affordable internet plans, we're creating a new era of home entertainment that blends OTT, TV, and the power of the internet.”
 
“At Prime Video we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said a Prime Video spokesperson. “The collaboration with Excitel provides seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. With this collaboration we are making premium entertainment even more accessible to customers in India.”