ETML launches Adbytzz 2.0, aims to unlock digital led growth for brands

Delhi: ETML team of data scientists and digital marketers have revealed version 2.0 of their product, Adbytzz 2.0. 

The brand revealed in its press statement that Adbytzz now connects and centralises brand’s data, campaigns and creatives from all key marketing channels, SaaS tools, CRM, MMPs, CDPs, Data Lakes etc and runs it through its AI growth engine. 

Ashutosh Upadhyay, Sr Associate at ETML, shared his thoughts on how Adbytzz has strongly enabled him to deliver growth to the client portfolio managed by him.

“Adbytzz has turned each one of us at ETML into a data expert. We simply need to plug in Adbytzz to our accounts and with a few simple clicks, we can take advantage of 100+ data driven deep analyses with predictive algorithms. It's revolutionary.”

Using the latest AI technology, Adbytzz’s algorithms aim to work on figuring out the best optimisation event, creative, audience, platform and other dimensions of digital marketing.

Raghav Kansal, Founder and CEO at ETML, shared his thoughts on this launch,  and said, “Adbytzz 2.0 now goes beyond the regular campaign optimisation, ad-wastage control and live triggers. Adbytzz has been instrumental in unlocking completely untouched growth levers for our clients including the establishment of some of the complex data models such as: Geosynthetic brand incrementality, fatigue predictions, guardrails monitoring, lead grading, audience suppression and more.”

Sharing a few success stories, Kansal mentioned, “ETML Team has already delivered significant growth results to its clients with help of Adbytzz. For example ETML helped a fintech unicorn App achieve 40X growth in acquisitions at 50% reduced CAC and adbytzz platform played a mission critical role to drive such high intensity hyper growth trajectory. For another client where ETML  helped  a global FMCG brand scale 1.6x in revenue with 15% reduced CAC, where adbytzz helped in deploying deep data models & analyses to help uncover key opportunities for unlocking this growth. There are several such sector specific success stories where Adbytzz has played a pivotal role.”

On asking if Adbytzz 2.0 will be positioned as a SaaS tool in the market for the brands to take its benefits, Kansal answered, “Brands today need a holistic solution that optimises the entire marketing stack to deliver efficient growth. Something that's best achieved via a man plus machine approach that ETML has championed over the decade. And that's the reason, we have decided to launch Adbytzz as an internal tool for now. Adbytzz now acts as the operating system of our agency to deliver consistently cutting edge & tech enabled growth solutions to our clients.”