Disney Star Network launches ‘contextual ads’ for its hindi movie channels

New Delhi: Disney Star Network announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. 

This product was developed entirely in-house. It involves strategically placing ads that are contextually relevant to the content being watched.

Dev Shenoy, Head – Entertainment Ad Sales, Disney Star, said, “Contextual ads are a game-changer for advertisers, allowing them to reach their target audience with unparalleled precision and effectiveness. This cutting-edge solution will not only boost viewer engagement but also provide valuable performance insights to advertisers. This package can scale as high as 1000 spots per month, which is 2x-3x of any regular FCT campaign. This approach is unique in the television space as it combines building strong brand associations while reaching maximum audience, effectively addressing multiple brand objectives such as awareness and salience.”

Rajiv Dubey, Senior GM Head of Media, Dabur India at Dabur, commented, "At Dabur, we are known to create and spread awareness for causes that need attention! Tobacco chewing is a major Hazard and hence World NO Tobacco Day was an important day to alert our audiences of this hazard. We associated with Star Gold for the first ever-contextual messaging product, which created a pinpoint accurate impact for this messaging. This association proved to be truly effective just the way we love our association with the consumers.”