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Billabong High International School's "Future Re-imagined" uses AI to unveil world imagined by young minds

The campaign was done in collaboration with LS Digital

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Delhi: Billabong High International School, Malad, collaborated  with LS Digital, an independent digital marketing transformation (DMT) company, to spearhead a campaign titled "Future Re-imagined", aiming to foster creativity and  innovation among its students. 

This initiative was led by Radhika  Srinivasan, Principal, Billabong High International School Malad, aimed at empowering students to envision a new world, driven by the transformative power of AI. The Campaign  garnered over 2.3 million views across social media platforms. 

Billabong High International School Malad embraced a forward-thinking theme,  named "New Year, New World", aiming to set a positive and refreshing tone for the start of the  New Year. 100 students who participated were organised into groups, each comprising five individuals spanning from Grade 2 to  Grade 9. Collaboratively, they penned essays encapsulating their collective vision for the future. These written compositions were then transformed into prompts and  input into an artificial intelligence (AI) tool.

Natasha Mehta, Head of Academic Research and Development at Lighthouse  Learning Group, expressing her enthusiasm for this initiative, said, “We are overwhelmed  by the response and appreciation from our parent community at Billabong High  International School Malad and across our schools. This pioneering initiative marks a  significant milestone in educational innovation, demonstrating the power of creativity and  technology to inspire and empower the next generation of leaders – our young learners. Our students were tasked with contemplating various aspects of the future, ranging from  the destiny of India in 2060 to the evolution of transportation, the technological landscape,  healthcare advancements, and the conception of smart cities. The diverse array of topics  encouraged students to think beyond the conventional, propelling them to become  architects of a future world.”

The culmination of this collaborative effort materialised in an art exhibit  hosted at Billabong High International School, Malad on January 20, 2024. The  exhibit showcased 20 representations of the students' imaginative futures

Manesh Swamy, CCO and SVP, LS Digital, shared, “Our interactions with students at Billabong High International School have always left us spellbound. Their thought process, the way they fearlessly think, communicate confidently, and have unique ideas, most of this is because of the differentiated approach to teaching and learning at the school. Students today are constantly exposed to and immersed in technology, with this initiative we thought of merging students' thoughts with generative AI and bringing their ideas to life. We approached this more like a social experiment, while creating these images we wanted to stay true and close to the student’s imagination. The results are an incredible mix of generative AI and traditional graphic design coming together to breathe life into these students' visions. The reaction of parents and students to the AI expo told us that we did a great job of bringing it alive. The best part of this ‘Future Reimagined’ campaign is that the students at Billabong High International School are even more keen to learn and experiment with Generative AI, and we will be felicitating a series of workshops for them in phase-2.” 

LS Digital
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